Customer discovery plan

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Plan and run customer interviews: who to talk to, how to recruit them, a non-leading question guide, how to find patterns in notes, and when to build, pivot, or stop.

Answer in a few words or a few paragraphs and watch the tree update, then create your own copy.

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Arrow keys move between nodes: up and down to a sibling, left to the parent, right to the first child. C collapses or expands a branch. Tab leaves the tree.

Customer discovery: {{problem}}Who to talk toFinding and recruitingInterview guideRunning each interviewSynthesizing notes into patternsBuild, pivot, or stop signalsInterviewee criteriaSub-groups to compareNumber of conversationsWhere to find themOutreach messageScreening and schedulingThanks and referralsContext and backgroundPast behaviorPain and consequencesCurrent workaroundsWillingness to payClosing and referralsBefore the callDuring the callRight after the callTag every observationCluster into patternsScore each problemUpdate your assumptionsSignals to buildSignals to pivotSignals to stop